Dissemination of Green Marketing and Circular Economy Concepts in Goat and Sheep Farming Management to Enhance Farmers' Welfare
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Abstract
Community service was conducted in Karang Tunggal Village, East Kalimantan, to disseminate green marketing and circular economy concepts to goat and sheep farmers. A total of 35 farmers participated in the project, engaging in interactive workshops, discussions, and on-site demonstrations using a Participatory Action Research (PAR) approach. The project aimed to enhance knowledge of sustainable farming practices, resource optimization, and eco-friendly marketing strategies. The methodology involved field observations and community discussions, followed by practical training on applying circular economy principles, such as waste reduction and composting, and how to market products as sustainable and ethically produced. Results indicated significant improvements in knowledge, with a 57% increase in farmers’ understanding of sustainable farming and 88% adoption of green marketing strategies. The project contributed to a 20% increase in meat production and an 18% rise in income, with farmers gaining access to higher-value markets through eco-friendly branding. The initiative also fostered community cohesion and social capital, encouraging farmers to share best practices and collaborate in applying the new techniques. Despite challenges such as limited access to digital infrastructure, the project demonstrated the importance of equipping farmers with knowledge and tools to enhance the competitiveness of local agricultural products.
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